Smart Longhu Mountain Experience Center is located on the first and second floors of the tourist center, with a total area of more than 800 square meters and a total investment of 10 million yuan. It is divided into six sections with nearly 20 items: “020” ticket selling experience, smart travel wechat shopping, interactive service, interactive game, integrated management display, and 4D cinema.
Following the principles of combining exhibition with application, focusing on experience, and strengthening interaction, the experience center perfectly integrates the ecological and cultural elements of the scenic area with modern technology, integrates the functions of new marketing, mobile interactive service, fine management and cultural communication, and highlights the four brand-new development concepts of “dream building, benefit gathering, inheritance and intellectual change” of Longhu Mountain.
The center takes advantage of such new technologies as mobile net, IOT, 3D, GIS, GPS, LBS, VR and AR to enhance its display and the tourists’ participation. Besides, the interactive items also adopt micro marketing functions to promote participants to deliver information in their we-chat for gain and luck draw in return, and to promote them to repeat their consumption with offering of e-voucher or e-coupon. Through these innovative devices, the center starts new modes of marketing via we-media and precision marketing.